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We invest in California's economic growth and global competitiveness through industry-specific education, training and services that contribute to a highly skilled and productive workforce.
Investments in Workforce Training: Why now?
In its fourth quarterly report of 2010, the UCLA Anderson Forecast
predicts "modest growth and distressingly high unemployment" for most of 2011, with an acceleration of growth late next year that will gradually lower the unemployment rate. California's come-back looks similar; the state must re-employ 1.3 million workers just to get back to pre-recession levels, and create new jobs for all of the new job seekers entering the workforce over the past several years. According to the forecast, 2011 employment growth will be only 1.6 percent, with the majority of it coming in the latter part of the year.
This means that employers are expecting a lot from the lucky ones who are actually pulling a paycheck-having the knowledge and skills for various tasks, juggling multiple responsibilities, and contributing to the company's bottom line. Employers will have to find creative ways to keep the talent that they've worked so hard to acquire. Elon Musk, co-founder of PayPal and CEO of SpaceX and Tesla Motors, said, "If you're the CEO of a company, you have to work your bloody (bleep) off. If you combine that with a terrible economy, that just makes the job even harder, it's been a really gruelling several years."
When times get tough, employee training is one of the first expenses to be cut within a company, yet over time, employers feel the effects. Skill atrophy sets in, especially among workers who have been out of work for over a year. As employers push for greater productivity with less labor, the need for highly trained talent will be critical.
This is where our EWD programs and services
can help businesses greatly. We leverage every available funding stream to deliver cost-effective workplace training solutions that yield high results for your investment dollar.
In this edition of GROW California, you'll see firsthand how we've helped businesses across California get a great return on investing in building the knowledge capacity of their workforce, including the skills and strategies of small business owners.
Our commitment to you in 2011 is to continue to leverage resources, so that you can focus on what you do best-running your business successfully. For a no-cost consultation on how we can help your business grow, go to www.CCCEWD.net
EWD Industry Study
Workforce & Economic Trends Study Informs Investment Strategies
The Northern California Center of Excellence in partnership with the Center for Applied Competitive Technology (CACT) Hub @ Cerritos College recently completed a series of research studies on manufacturing industries in California. Each study assessed and mapped the workforce and economic trends across ten regions; the findings are being used by the CACT to determine how to best serve the industry. Highlights include:
- Biotechnology: California's educated workforce, renowned research institutions, and access to venture capital have positioned the state as the nation's leader in biotechnology manufacturing. According to a national bioscience study released by Battelle Technology Partnership Practice in 2010, California saw more bioscience research and development, initiated more clinical trials, and awarded more bioscience postsecondary degrees than any other state. In the next five years, this sector is expected to add more than 18,500 jobs (10.5 percent projected job growth rate), growing considerably faster than California's overall economy, which is projected to grow by only 6 percent.
- Food Processing: Despite the economic recession, the food process sector has remained fairly stable for a couple of key reasons. (1) Food is a necessity. While the recession has caused many Californians to rethink their budget and cut back on non-essential items, the demand for packaged foods remains relatively unscathed compared to sales in other industries. (2) Demand for food exports is high. California exports more agricultural products than any other state in the nation with 12.9 percent of the nation's total agriculture exports. Production in the agriculture sector fuels growth in the food manufacturing sector, as these industries are part of a highly integrated supply chain.
- Aerospace: California is home to a robust aerospace sector with a strong supplier presence, a pipeline of highly skilled workers, and more NASA centers than any other state. However, the aerospace sector was significantly impacted by the economic recession and is expected to rebound somewhat slowly. Yet, every region in California except Los Angeles County is expected to add jobs over the next five years.
- Printing and Publishing: California's printing and publishing sector generated $35 billion in gross annual revenues in 2009. However, the demand for goods and services in this sector has dropped in all regions throughout California, due to changing consumer demographics, atomization of basic business processes, increased dependence on the internet, as well as the national recession. Over the next five years, the print and publishing sector will begin to stabilize, with projected decline of only 2 percent.
Nick Kremer, the executive dean of Community, Industry and Technology Education at Cerritos College said, "These industry profiles provide an invaluable foundation for understanding specific manufacturing sectors, identifying service gaps, and planning programs. One can get both a statewide and a regional picture of a given type of business such as food manufacturing. These profiles will be used by the CACTs and California community colleges statewide."
For more information and the full reports, please visit www.MakingItInCalifornia.com
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Port of Long Beach: Investments Lead to First Diesel Technicians Training Program in Country
The Port of Long Beach has made tremendous improvements to the environment in recent years. Their Green Port Policy, aimed at reducing harmful air emissions from port-related operations, focused initially on the heavy duty trucks. To develop training for incumbent diesel technicians in the new Liquefied Natural Gas (LNG) engine technology, the Advanced Transportation Technology & Energy Center (ATTE)
@ Long Beach City College (LBCC) partnered with the Port of Long Beach, fuel system innovators Westport Technology, and truck manufacturer Kenworth Trucks on a training grant. Led by ATTE LBCC's Director, Cal Macy, the grant was instrumental in developing the first LNG training program in the country.
As LBCC rolled out the program, the Port of Long Beach promoted the training, with Port Commissioners contributing to partner meetings. The Port provided support when LBCC decided to pilot a co-enrollment program in Advanced Transportation Technology with a local high school targeting low-income at risk youth. At the first graduation, 100 percent of the class passed, with a 92 percent attendance rate. Port Commissioner, Mario Cordero, addressed the group at the Port-sponsored graduation dinner and told the youth "they were the pioneers of a new era of work in the green economy."
Creating public/private partnerships to obtain and leverage funding has proven to be a great investment in having the only industry certified LNG training program in the country and supporting local clean air strategic goals.
Baxter Bioscience: Leverage Reinvestment Funds and Invest in Biotech Pipeline Workforce
The U.S. Department of Labor has identified manufacturing as one of the nation's highest growth industries. While Los Angeles County is the largest major manufacturing center in the nation with 463,300 workers (2006), public awareness of career opportunities in this sector is limited. With 40 percent of the workforce in the chemical industry expected to retire in the next five years, there is an urgent need for a pipeline of skilled workers who are prepared to succeed in this industry.
The Biotech Initiative Center at Pasadena City College collaborated with the partnership of Los Angeles Valley College (LAVC) and Community Career Development, Inc. (CCD), the nonprofit operator of the Wilshire Metro WorkSource Center, to develop an innovative vocational training and job placement program to address the hiring needs of employers in the high-growth manufacturing/biotechnology industry sector. This program, recently funded by the City of Los Angeles through the American Recovery and Reinvestment Act (ARRA), provides vocational training and assistance to 125 low-income individuals and dislocated workers in securing and retaining jobs in manufacturing with an emphasis on biotechnology.
The five week (128-hour) course was created by LAVC and customized to the needs of Baxter BioScience for biomedical and healthcare industry-related jobs. The training includes Good Manufacturing Practices, Science as it Relates to the Field, Math for the Healthcare and Biomedical Manufacturing Industry, Workplace Readiness, Team building, Ethics for the Workplace, and Cultural Diversity in the Workplace.
The pilot program was composed of a cohort of 30 candidates (narrowed from a field of 300) who were screened, interviewed, given assignments, and enrolled into a BioTech Academy. These students presented a strong interest in the field and a dedication to obtain new knowledge to advance in the field or secure an entry level opportunity.
The pilot course produced new hires for both Baxter and Dendreon in Southern California; a second group graduated in December 2010 and these successes led to plans with Baxter for multiple academies in 2011 and to the Baxter Leadership Academy. The Leadership Academy was a seven-week incumbent worker training that included volunteer components at the L. A. Food Bank, Tree People, and MEND (Meet Each Need with Dignity). Baxter utilized this training to avoid laying off incumbent workers while meeting professional development needs during a period of temporary facilities shut-down. Employees were paid for their training hours to upgrade their skills utilizing Employment Training Panel (ETP) funds that were accessed through the Los Angeles Community College District. This training served over 80 Baxter employees.
For more information about CCCEWD's California Applied Biotechnology Centers, go to www.cccbiotech.org or contact Jeff O'Neal at (916) 484-8052 or firstname.lastname@example.org
BEC Invests in Green Energy Businesses
The Business & Entrepreneurship Center (BEC)
@ Kern Community College District partnered with the Clean Energy Center to support the expansion and growth of green energy businesses in the region through a recent educational conference. The Green Energy Business Conference provided workforce training to 160 business owners to help them understand this new market and the opportunities.
Panama Bartholomy, advisor to the California Energy Commission and panelists from Southern California Edison and Southern California Gas shared insights into what programs are predicted to drive the home retrofit demand and what will be required of contractors; a separate session addressed accreditation programs and requirements for contractors to participate in the various home retrofit programs. Michael Picker, senior advisor to the Governor's Office for Renewable Energy Facilities, joined economic development professionals on a panel to share their forecasts of activities and opportunities in the utility scale arena.
The BEC develops and delivers training to California's small business owners and future entrepreneurs; targeting industry sectors and/or those businesses most likely to create or retain jobs, increase sales and investment is a priority. For more information about Business & Entrepreneurship Center go to www.CCCEWD.net/BEC
or contact Michael Roessler at (916) 361-2964 or email@example.com
Goodrich Aerostructures: Investing in Workforce Training for New Company Programs
Their business may start with manufacturing aircraft engine nacelles, but it really gets going when a corporate culture believes in employee investment, environmental responsibility and safety. Nacelles, the "pods" that surround aircraft engines and help airplanes stop, are the primary product of Goodrich Aerostructures. In 2008, the company contacted the San Diego Environmental Training Center (ETC) @ Cuyamaca College to assist with their environmental health and safety (EH&S) training needs in Chula Vista; most recently the company is hiring 50 new employees to support over 20 new programs. With a growing need for EH&S training staff, Lito Alfaro, senior EHS engineer, looked to the ETC to bring economic and workforce development resources to the table. The ETC is working with Goodrich to plan their training schedule for 2011.
Goodrich Manager, Rick Siordia, said, "As awareness and a culture of compliance grow, so does the need for additional training, including EH&S compliance. To help us in our growing need, we wanted to find a local supplier that could provide trainers with a wide variety of expertise to cover the many training requirements. ETC is not only knowledgeable with the various training topics but also knows the local regulators and what is important to them."
Goodrich understands that investing in workforce training and education helps to keep them competitive. For more information about EWD's Environmental Training Centers (ETC) and its programs, or if you need assistance with California state compliance issues related to environment, health, safety and homeland security, go to www.envtraining.org for low-cost or free technical assistance, or call Richard Della Valle at (925) 672-2209 or firstname.lastname@example.org.
Enloe Medical Center: Investments in Annual Employee Training Plans
Enloe Medical Center is making an investment in their employees in workforce training through a partnership with the Health Workforce Initiative (HWI) and the Butte College Training Place which assists local businesses with high quality workforce education and services focusing on continuous workforce improvement. As a Gold Level sponsor of the Training Place, Enloe is provided 170 sessions of workforce training for its $5,000 yearly investment.
The HWI worked with Enloe's Education Department to plan training and topics for its workforce which includes an annual training plan for each of its participating employees. General areas of workforce training include Supervisor Development, Communication and Conflict Management, Manager Development, Sexual Harassment Prevention, and Technology/Computer Training. These training plans are a benefit to Enloe in retaining the workforce talent in which it invests.
The Health Workforce Initiative Centers are located throughout California and continue to invest in high demand training for health occupations. For more on this initiative, contact Linda Zorn at email@example.com or go to http://ca-hwi.org.
Training Investments Boost California Exports
California's economy and our workforce are increasingly dependent upon global markets. With China expected to surpass the U.S. as the world's largest economy in the next ten years [and India to follow], the greatest contribution to global economic growth is expected to come from emerging economies. Just as tens of millions of Chinese today are learning English as a second language, so they can compete for jobs at home and business opportunities abroad, Americans also need to prepare themselves to compete in and contribute to the changing global economy.
Recognizing the critical role that exporting plays in stimulating economic growth, President Obama launched the 2010 National Export Initiative (NEI) with the goal of doubling exports in the next five years. The NEI is designed to help firms, especially small businesses, overcome the hurdles of entering new export markets; improved export performance will, in turn, create good high-paying jobs.
Centers for International Trade Development (CITD) provide a critical function by raising awareness of the benefits of exporting and helping to prepare firms, and entrepreneurs, to respond to international business opportunities through workforce training programs and technical assistance. Each of the eight CITD centers provide international business workshops on global marketing, logistics, international finance, sales contracting and other topics that provide companies and entrepreneurs with the knowledge and skills needed to capture export opportunities and reduce risks associated with conducting international business.
Don Barton, CEO of Gold River Orchards in Oakdale California, is just one of the hundreds of California businesses that has benefited from CITD export training programs. He attended the CalAgX export training program, offered by the CITD @ Fresno and the California Department of Food and Agriculture, and has seen his exports grow substantially from only 30 percent of his business in 2004 to the majority of his business in 2010.
Olympus America Inc. National Service Center: Investments in Training Lead to Top Workplace Award
Based on employee surveys from over 1,200 companies of 50 or more employees, Olympus America's National Service Center (Olympus) in San Jose has recently been named one of the Top Workplaces in the Bay Area for 2010 by the Bay Area News Group. The Center for Applied Competitive Technologies (CACT) @ De Anza College played an integral role in building their workforce through investments in training.
Through a Responsive Training Fund grant, the CACT @ DeAnza College has been working closely with Olympus since June 2009, to improve processes in their production and repair lines involving about 300 employees. Director of Customer Solutions and Training, Mike Jensen, said, "It's clear that the CACT played a key role in helping us achieve productivity gains, financial goals and attainment of QCD (Quality, Cost & Delivery) business metrics. In addition to these improvements, we were able to add nine employees to the organization between August 2009 and June 2010."
A key benefit brought to Olympus through CACT efforts was a systematic approach to a Continuous Improvement transformation that utilized training, workshops and the alignment of project teams; the process included:
- Defining a leadership structure to provide overall direction, identification of key business value streams, team goals, metrics and methods to validate success.
- Stressing the need for a holistic approach to Continuous Improvement which requires everyone's involvement in identifying opportunities for waste elimination and value creation.
- Providing a discipline to ensure sustainability of the Continuous Improvement transformation including; preliminary activities (Steering Team actions, deployment planning, value stream mapping), process improvement activities (kaizen) and post activities (financial documentation, kaizen follow-up).
- Learning and applying a Change Acceleration process (obtaining a shared need, communicating a simple vision, mobilizing team commitment, assessing company system & structures, measuring change).
According to Olympus, the project was extremely beneficial in furthering the development of a flexible customer-focused workforce consistent with individual job descriptions and career paths. The combination of on-line and instructor-led training proved ideal in formalizing competency based training and fundamental skills certifications beyond traditional on the job training.
Grant resources were leveraged to strengthen employee engagement and promotion of Lean production principles. "My thanks to the entire CACT @ DeAnza College team for making this grant a key component of our success this year," said Jensen.
For more information on EWD's Centers for Applied Competitive Technologies, go to www.MakingItInCalifornia.com, or contact Jose Anaya at (310) 973-3165 or firstname.lastname@example.org.
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Hollywood Sound and Video Technicians: Training Investments Payoff in Employability
If you've been to the movies or watched TV lately, you know that Hollywood has gone digital. Virtually all the sounds you hear and pictures you see are produced with digital equipment and software technologies that did not exist just a few short years ago. These new technologies require constant retraining for industry professionals.
But, industry professionals don't work for a traditional company or business; a 'business' is a temporary project that assembles a team of talent (above the line) and Union workers (below the line) for a specific production. Before and after each production the 'workforce' is essentially unemployed until the next project.
In the Entertainment Industry, it's the Unions that coordinate training for these workers, and one of the greatest challenges is getting the right software training which can advance the skills of these technicians.
Education Director, Laurence Abrams, of the International Alliance of Theatrical Stage Employees (IATSE) Local 695 representing Production Sound Technicians, Television Engineers, Video Assist Technicians and Studio Projectionists in the motion picture and television industry took the problem to EWD's New Media and Entertainment Initiative (NMEI) for a solution. One of NMEI's Centers in Los Angles called IDEAS: Institute for Developing Entertainment Arts & Studies acquired a training grant to alleviate these challenges. IDEASDirector, Richard Holdredge, leveraged the grant with partial funding from Union Local 695 to design a customized program utilizing the training staff from the IDEAS program and their two fully-equipped computer labs located on the Los Angeles Valley College campus in Van Nuys, California.
Local 695 has booked the IDEAS training facilities each June for the past three years; each training has been fully booked and at full capacity for over 90 union entertainment technology workers. The training has been invaluable to helping these men and women stay employable with the rapidly evolving technology in entertainment. Their work can be seen on productions like Glee, Avatar and American Idol.
For more information about EWD's New Media & Entertainment Initiative, go to www.NMEIEWD.net or contact Steve Wright at (805 )496-8583 or email@example.com.
Smart Businesses Continue to Invest in Employee Learning
The 2010 ASTD State of the Industry report indicates that even in the face of a deep recession business leaders continue to recognize that they can't skimp on employee training. ASTD estimates that $125 billion was spent on training by U.S. organizations in 2009. That's because businesses understand that investing in their employee's education and career development increases productivity and efficiency, improves employee retention, and positively impacts overall customer satisfaction.
For over 20 years, businesses have been turning to the Workplace Learning Resource Centers (WpLRC) for employee training and professional development. Programs offered by the WpLRC range from basic skills to advanced training programs including Communication, Leadership, Conflict Resolution, Customer Service, Spanish, Computer Software, and Generational Diversity.
In 2010, the WpLRC provided training to hundreds of incumbent workers and diverse types of businesses and organizations throughout California. One such business included H&R Block, one of the world's largest tax services providers, utilizing more than 100,000 highly trained tax professionals. H&R Block offices in Merced, CA contracted with the WpLRC @ Merced College for the second year to provide credit-based training to their tax preparers and front office staff to create a more cohesive team environment. Topics of training have included Generational Diversity, Team Building, Conflict Management, and Communication.
Non-profits also benefit greatly from WpLRC. The Children, Family, and Community Services Inc. (CFCS), a non-profit that provides education and family support services to over 3,000 low-income families living in Southern Alameda County each year received professional development and staff training from the WpLRC @ Chabot Las-Positas Community College; courses included Introductory Speech and a course in Serving the Exceptional Child an Early Childhood Development.
"Initially these courses were delivered as a result of changes in the federally mandated education requirements for Head Start Agencies," said Project Director Judi Watkins, WpLRC @ Chabot Las-Positas Community College. "However, CFCS found that the benefits of investing in their employee's education and supporting their move towards advanced degrees has not only allowed them to meet these requirements but has also led to greater productivity and employee engagement."
To learn more about how the Workplace Learning Resource Centers can develop a professional development program for your business, contact Bruce Whistler at firstname.lastname@example.org or (650) 641-0161, or go to www.WPLRC.org