Economic and Workforce development in the community colleges requires CEO commitment and leadership. Join Community College Chancellors and Presidents in a panel discussion on making economic and workforce development a priority and the benefits to the colleges.

• Dr. Nicki Harrington, Chancellor, Yuba Community College District
  Chair, Economic & Workforce Development Program Advisory Committee (EDPAC)

This session will show how the use of ROI is growing in the economic and workforce development fields. Many organizations are now suggesting, requesting, or even requiring ROI for their programs. Unfortunately, there are misunderstandings, myths, and mysteries about the use of ROI. This session will dispel these myths and show that using ROI on a proactive basis can make a tremendous difference in the strategic marketing of economic and workforce development.

• Jack Phillips, Chairman, ROI Institute

In this session you will hear research results regarding best practices of credit entrepreneurship education nationwide and statewide. You will learn about a new statewide initiative to increase credit program enrollments and improve articulation between credit and not-for-credit entrepreneurship programs.

• Mike Foudy, Principal, Academic Project Solutions SBDC Entrepreneurship Project
• Tina Sterling, Consultant, TC Strategies, Inc. & Kauffman Foundation
• Donna Duffey, Professor and Career Program Facilitator - Entrepreneurship, Johnson County Community College, Kansas

Heard of "Massively Multiplayer Online" games or "Advergames"? Ever traveled to a Second Life island? If you're curious about these new technologies or interested in seeing demonstrations of games for health, education, advertising and persuasion, this session is for you. Learn how these games can help you reach your Next Generation students!

• John Avakian, Initiative Director, Multimedia & Entertainment Initiative Economic & Workforce Development Program
• Jim Kiggens, Center Director, South Coast Regional Media Education, Santa Barbara City College
• Guy Smith, Dean, School of Media Arts, Santa Barbara City College

The California shortage of Registered Nurses is growing. Program expansion has led to impacted clinical sites. Nursing educators are turning to simulation. High Fidelity Simulators are interactive computer controlled machines with pre-programmed diseases. These Next Generation tools represent the "cutting edge" for nursing education.

• Jim Comins, Healthcare Initiative Director, Economic & Workforce Development Program
• John Cordova, Skills Lab Coordinator, Mt. San Antonio College
• Mary O'Conner, RHORC Director, Golden West College

Starting and growing a program, project or business on the Internet is like drinking from a fire hose. It's too much all at once! If you don't know what you are doing, you could easily waste your time and money. Learn what works these days and how to engage your audience with a more dynamic website and marketing strategy. This is the Next Generation Marketing to the Next Generation Audience!

• Daniel Morales, Director, San Gabriel Valley SBDC - Mt. San Antonio College

This session is recommended for people who were successful in obtaining an Industry Driven Regional Collaborative or Job Development Incentive Training Fund grant for FY 2008-09. This is an orientation to EWD grants and processes for new grantees. Come learn how to make your grant experience a successful one!

• Kathy Pulse, Specialist, Economic and Workforce Development Program and Grant Monitor for JDIF Grants, California Community Colleges Chancellor's Office
• Laura Casillas, Program Assistant, Economic and Workforce Development Program, California Community Colleges, Chancellor's Office

As political economic change accelerates transformation of our society, pressures to keep current with the demands of this ever-renewing world will only increase. This session offers the methodologies needed to keep current with this unprecedented dynamic.

• Marty Keller, Director, Governor's Office of Small Business Advocate, Member, EDPAC
• Mary Wollesen, Initiative Director, Small Business Programs, Economic & Workforce Development Program

This session will cover how to generate partnerships that create successful programs serving entire regions. It will address methods to get the buy-in of colleges outside your own district as well as industry, workforce investment boards and government partners. Come away with best practices for creating truly "industry-driven" regional collaboratives.

• Rick Kuhn, Director, Professional & Workforce Development, Foothill-De Anza Community College District
• Bruce Whistler, Director, Workplace Learning Resource Center, Mission College
• Kitty O'Doherty, New Energy Workforce Coordinator, Cabrillo College

This presentation will overview data methodology for labor market analysis and demonstrate web-based tools that will give you an edge on planning for workforce development. Learn how the Center of Excellence uses this methodology to help colleges plan.

• Gabriel Rench, Director of Business Solutions, EMSI/CCbenefits
• Kevin Fleming, Director, Center of Excellence, San Bernardino CCD

A brand strategy is more than logos, flyers and networking. It is a comprehensive approach to building awareness, comprehension, value and usage of your services that ultimately leads to strategic partnerships and funding. Use our Brand Audit to evaluate your brand gaps and gain insights from our panelists on how they utilized a brand development process to improve operations and outreach.

• Celina Shands Gradijan, President & CEO, Full Capacity Marketing, Inc.
• Hank Rogers, Director, Center for Applied Competitive Technologies, Riverside Community College District
• Leslie Larrabee, Director - Center for Training and Development, College of the Dessert

Colleges across the State are partnering with business and industry and workforce development professionals to implement WorkKeys, a job skills assessment system measuring "real world" skills that employers believe are critical to job success. Come catch the latest buzz as your colleagues share their implementation strategies and successes!

• Sharon A. Dwyer, Director, Resource Development, Ventura College
• Dr. Thomas Kilijanek, WorkKeys Regional Manager, ACT, Inc.
• George Boodrookas, Dean, Community & Economic Development, Modesto Junior College
• John Means, Associate Chancellor, Economic and Workforce Development, Kern Community College District

What will the next generation jobs be? What industries and occupations should my college be tracking? What programs should we plan to begin or revise? This session will introduce participants to the industry scans and customized tools available through the Centers of Excellence new web-based knowledge portal. Join us to find out what's available to inform next generation planning for your college or region.

• Elaine Gaertner, Director, Organizational/Institutional Development, San Jose Evergreen Community College District
• Sharon A. Dwyer, Director, South Central Region Center of Excellence, Ventura College
• John Carrese Director, Bay Region Center of Excellence, City College of San Francisco

This session will provide knowledge and tools specifically to SBDC staff to create and implement a Sustainable Business Development Training & Counseling Program for their clients. Learning outcomes include: defining sustainable business development; fostering partnerships towards sustainability; available curriculum for delivering sustainable business development training and Counseling; and available program resources.

• Vicki Shipman, Consultant, Keep California Beautiful
• Christine Flowers, Director, Keep California Beautiful

Come learn how the Bakersfield College Workplace Learning Resource Center and Bakersfield College faculty partnered with the New Life Training Center to provide at-risk youth preparation in basic literacy, job readiness and construction trades skills. A local construction company provided work experience opportunities to the students building a residential home that will be sold as affordable housing. This is truly an integrated program for the Next Generation!

• Ed Knudson, Vice-President, Academic Affairs, Bakersfield College
• Susan Scaffidi Director, Workplace Learning Resource Center, Bakersfield College

This session will demonstrate a successful example of developing curriculum modules for entry level "gateway skills." While developed for Biotechnology, the modules are a flexible format for use in diverse settings such as credit classes or fee-based workshops. This workforce development "lesson learned" on modular curriculum development serves both pre-employment and incumbent workers.

• Sandra Slivka, Director, Southern CA Biotechnology Center, Miramar College

This presentation presents a simple idea that leverages your 21st century learners to help create educational content.

• Jeff Monday, Account Executive, Apple, Inc.
• Dr. Susan Lucas, Faculty, Chaffey College
• Jim Petromilli, Technology Liaison, San Mateo Community College District

Businesses have long used demographic data to understand who their customers are, what their spending habits are and what they buy. They are now employing geospatial information about those same clients to better profile and reach those customers. They are also saving on marketing costs by target marketing to those most likely to buy their products or services or find new locations with similar customer profiles. Come learn how colleges can use the same techniques to understand local workforce needs and target market to those most likely to need training.

• Ann Johnson, Director, C3GIS, CA Community College Geospatial Information Support - IDRC
• Dr. Richard Della Valle, Professor, Geospatial Technology, Napa Valley College

California Tools for Business Success is a centralized web-feed of current information that flows through your website. Over 250 pages of resources are continually updated to give your community's entrepreneurs the best information possible, whether they are just starting up or have been operating for decades. Because this information appears on web pages identical to your own homepage, it appears that you have gathered and are maintaining the material. This presentation will demonstrate how community colleges can effectively use these Next Generation Tools!

• Kay Reynolds, Partner, Tools for Business Success
• Carolyn Usinger, Partner, Tools for Business Success

Encouraging hands-on learning, providing academically rigorous, yet relevant education to students and preparing students to be life-long learners is the goal of using robots as a learning tool. Learn how your students can benefit from this Next Generation tool. Instructors will be trained in using robotics to incorporate STEM into curricula as well as how to mentor student teams.

• Marty Mechsner, President and CEO, Small Manufacturers' Institute, Member EDPAC
• Dr. Marshall Gartenlaub, Initiative Director, Centers for Applied Competitive Technologies, Economic & Workforce Development Program

Hear the story of the recent collaborative of the Napa Valley College Hospitality Institute and the Napa County Workforce Investment Board. In 2007 the NVC Hospitality Institute was created through a JDIF Grant. Together we have brought training resources to hundreds of wineries, lodgings, restaurants and spas enhancing local economic vitality. Learn about our experiences, our challenges, our successes and what we are doing to sustain this community partnership. You too can have a Next Generation Community Collaboration!

• Beth Pratt, Director, NVC Hospitality Institute and NVC SBDC, Napa Valley College
• Charlie Monahan, NVC Hospitality Institute Project Coordinator, Napa Valley College
• Bill Blair, Dean, Economic Workforce Development and Occupational, Napa Valley College

El Camino College presenters will share JDIF supported grant project progress implementing a Los Angeles Region Career Readiness Certificate (CRC) using WorkKeys. Project challenges, successes and opportunities will offer a replicable assessment and basic skills instructional model that can include high schools in support of CTE programs.

• Melanie Sharp, Project Coordinator, El Camino College Business Training Center
• Philip Sutton, Director, Workplace Learning Resource Center, El Camino College Business Training Center

As a first step to "making it even better," a group of economic and workforce development campus leaders has formed the Portofino Work Group to begin an informal process of gathering input from all economic and workforce development stakeholders to: (1) Evaluate the current state of our EWD programs; (2) Identify focus areas for improvement; and (3) Make recommendations to the System Office. This is an informal group not appointed by the CCCCO.

• John Means, Associate Chancellor, Economic and Workforce Development, Kern Community College District
• George Boodrookas, Dean of Community & Economic Development, Modesto Junior College
• Sandra Mellor, Dean of Corporate and Continuing Education, San Mateo Community College District

The Next Skills Institute is the training program that teaches the employee skills most frequently reported by employers nationwide as most important. Learn why this program was developed, what makes it unique and how the delivery model serves multiple audiences. Experience the interactive course activities and calendar the statewide train-the-trainer workshops. All programs delivering workplace training can benefit from having this tool in your toolbox!

• Valerie Carrigan, Director, Workplace Learning Resource Center and Next Skills Institute, Los Rios Community College District
• Jonathan St. John, Next Skills Institute Certified Lead Developer and Trainer, WpLRC Los Rios Community College District

In this workshop, you will learn how to use a dynamic website connected to a database and learn the value of creating a content management system. Witness Pasadena City College's Digital Media Center's site and see a backend user system for adding content to your website, registering users for events and collecting data for your center and grants in operation. Save time, communicate better, reach more.

• Laurie Burruss, Director, Digital Media Center, Pasadena City College

Do you need more resources to serve ethnic communities? This informative session is a case study of how the Orange County Small Business Development Center partnered with Wells Fargo to serve the Vietnamese Business Community. We will discuss building resources, submitting winning proposals, integrating tools and generating economic impact. These tools can be used by all EWD professionals in developing successful partnerships.

• Leila Mozaffari, Director, Orange County Small Business Development Center
• Jack Toan, Contributions Manager, Wells Fargo Foundation
• Julie Rommel-Green, Corporate Communications Manager, Wells Fargo

NSF recently reported an industry shortage of 1,800 technicians in the Optics and Photonics industry. This session will describe the delivery of three training pathways (basic optics, instrument design, optics fabrication and testing) to increase the number of technicians trained in the basic skills needed for a qualified optics and photonics workforce. Supply of opticians to fabricate high precision optical components is a critical national security issue. A new NSF initiative for Optics Fabrication Training is being formed with member colleges being invited. Learn how to develop partnerships with the optics community and how your college can participate!

• Larry DeShazer, Director, Center for Applied Competitive Technologies (CACT), Irvine Valley College
• Dan Hull, Director, NSF Centers of Excellence for Optics and Photonics Education
• Donn Silberman, Director, Optics Institute of Southern California

Data collected for the EWD Program is essential to the continued success of EWD. This presentation will cover using the EWD Data Collection System as well as the importance of collecting accurate data and how it is used for continued funding and continuous improvement. The session will begin with a brief overview of the changes from previous versions and include a walk through of the new forms and reports. Definitions of the data to be collected will be covered. There will also be a discussion of the gathering, organizing and entering of data as well as resources for help with using the system. A must for all grant recipients!

• Michael Wood, Project Director, EWD Support Services

Learn how the Workplace Learning Resource Centers are building a workforce for California's future. Utilizing the two hubs recently established within the Initiative, the Workplace Centers will combine marketing, business development and program development efforts and leverage curriculum resources to create a centralized web site, resource library and curriculum learning objects.

• Barbara Fanning, Marketing Consultant, San Diego CCD Employee Training Institute (ETi)/ Workplace Learning Resource Center (WpLRC)
• Sarah Halstead, Program/Business Development San Diego CCD Employee Training Institute (ETi)/ WpLRC
• Curtiss Pembrook, Instructional Designer, Mission College WPLRC, Hub RLO

In order to create stronger, more effective relationships with California businesses and government agencies, the California Community Colleges' System Office desires to create a California Corporate College. The California Corporate College would increase collaboration between economic/workforce development providers within the system, provide a single point of contact, and would ensure quality and consistency of service delivery on a statewide basis. This will be a presentation of progress to date as well as an information gathering opportunity. Come learn how the California Corporate College can benefit your training programs for the Next Generation of Economic and Workforce Development in the California Community Colleges!

• Catherine Swenson, Initiative Director, Business & Workforce Performance Improvement, Economic & Workforce Development Program
• Sandra Mellor, Dean of Corporate and Continuing Education, San Mateo Community College District

Today's young people, those "Next Generations", respond to different types of communications, learning activities and rewards than the rest of us. In this session, you will learn how you can interest these new learners in your programs and services to create future California business leaders.

• Dawn Bateman, Coordinator, SBDC Youth Entrepreneurship Program, Economic and Workforce Development

It is essential for students of creative disciplines - visual artists, musicians, writers - to understand basic business principles. This presentation will describe the design and development of a multidisciplinary Creative Arts Entrepreneurship Certificate program. This is the first such systematic approach in the California Community College System.

• Dr. Anna Szabados, Director, Northern California New Media Center, Mission College